Sally will enhance user experience of listings and scale up operations of Indunia Validation Hub.

Apr 26, 2017, 9:00am ET

MANHASSET HILLS, New York, Apr 26, 2017 – Indunia International, a pioneer in adopting RESO standards in India, is piloting Sally, a cognitive imaging service powered by PropMix.io as part of their new beta program.

The integration will enable users of Indunia digital real estate marketplace to post listings by simply uploading images of the property and Sally will do the rest by pulling up information like property amenities, number of rooms, type of rooms etc. Sally will automatically sequence the images to achieve the best consumer experience to drive leads based on successful digital interactions derived from deep learning provided through the real estate cognitive fabric and a 22TB PropMix image library.

Indunia accepts only verified and validated listings on its marketplace and at present a major part of this is done manually using Indunia Validation Hub which is spread across India. Sally will automate a significant portion of the validation process to scale up its operations. Sally will flag postings based on a fraud score derived from historical property images and details.

“When we first discovered Sally, we immediately realized the potential it has to enhance experience of our users while posting a listing on our marketplace,” said Matt Kumar, Co-founder of Indunia International LLC and CEO of Software Incubator Inc. “While Sally enables our users to post their listings quickly with ease, the technology also helps our validation hub to verify listings before they go live. And the best part is that Sally continues to learn and improve its value impact.”

Along with providing detailed property information and insights, Indunia also provides Real 360 View of the interiors of apartments and villas of builders. Indunia Real 360 View is a realistic high quality immersive 3D visualization which is already a sought after service by several builders in India. Sally will soon utilize the 360 views to learn further to improve its object detection accuracy and help with automated valuation.

About Indunia International LLC
Indunia.com, the next generation real estate marketplace, is a joint venture between SMC Global, one of the largest financial services company in India with presence in 2400 locations and 500 cities and Software Incubator Inc. a major real estate big data company in USA with 1000 person years of real estate experience. Rooted in consumer life cycle centric user experience design, real estate buyers and sellers experiences this marketplace by searching, learning, playing and getting recommendations about affordable housing and luxury projects/properties, agents/brokers, developers/builders and a variety of service providers such as lenders and arrangers.

About PropMix.io LLC
PropMix.io LLC, an Innovation Incubator Inc portfolio company, offers a ground-breaking Real Estate Smart App Development Platform that enables the Real Estate ecosystem to easily consume and monetize data and insights and build Smart Apps. Strategic partners include Software Incubator and Cognub Decision Solutions the first decision science company in Real Estate. Built on industry open standards based Platform as a Service (PaaS) for global scale and bulk sync, PropMix.io empowers users to engage with data, make decisions using insights and build the Real estate future. Headquartered in New York, PropMix also has presence in Boston MA, Leesburg VA, Freehold NJ in USA and Trivandrum, Kerala in India.

Media Contact:Ajith Kavirajan, Indunia International, 7819530902, ajith@indunia.com
Sakeer Hassan, PropMix.io LLC, sakeer@innovationincubator.com